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Unlock the Power of Customer Reviews: How to Boost Your Business’s Reputation and Sales
Customer reviews are a powerful tool for any local business looking to establish a strong reputation and increase sales. According to online review statistics, potential customers read an average of ten reviews before committing to a service provider. This means that reviews play a crucial role in determining whether a customer chooses to do business with a company or not.
One of the main reasons customer reviews are so impactful is because they are seen as more trustworthy than what a local business might say about themselves. Reviews take conflicts of interest out of the equation and provide an honest assessment of a business based on a personal experience. In fact, 88% of potential customers trust reviews as much as personal recommendations from friends.
In addition to establishing a business’s reputation, customer reviews can also increase sales and improve search rankings for a website. Reviews influence 90% of potential customers better than a sales pitch and can improve conversion rates, the percentage of website visitors who become leads or customers.
To be competitive, local businesses should aim for at least ten reviews. However, the top performers in any given local region often have many more. It’s also important to focus on how recent the reviews are, as 73% of potential customers think reviews older than three months are irrelevant.
For local businesses without reviews, it’s important to understand that 59% of potential customers want to see at least 2-3 reviews for a company before making any decisions. Without reviews, a business risks being left out when people search for their service on Google.
The benefits of online reviews for local businesses include: establishing the business as a force in the industry, using reviews as social proof to increase sales, increasing website traffic and generating leads, and optimizing the business’s Google presence. By leveraging customer reviews across their Google Business Profile, Facebook Page, and website, local businesses can gain a competitive edge and grow their business.